General Management

Summer Course on General Management
Course Contents:
Marketing Management
  • Marketing - Basics, Selling vs. Marketing
  • Selling Process (Role Playing)
  • Sales Management, Sales-force Management
  • Distribution Management, Credit Management
  • Physical Distribution (Documentation)
  • Retail Management - Operation, Display
  • Inventory & Logistics Management
  • Service Marketing - Marketing Mix Handling
  • Advertising World - Advertising Concepts
  • Marketing Plan Preparation
  • Field Visit
Export Management
  • Export Management & Export Documentation
  • Import Management & Import Documentation
  • International Financial Management
  • Forex Management
  • Field Visit
Financial Management
  • Systematic Investment Management
  • Capital Market: Structure, Instruments, & Participants
  • Stock Market: Components, Listings, & Perceptions
  • Market Mechanism: Trading, Risk-Return & Protection
  • SENSEX vs. S&P CNX Nifty: Dancing Queens of Stock Market
  • Stock Market: Liquidity & Volatility
  • The Stock Research Process
  • Learning from mistakes & Creating Efficient Portfolio
  • Field Visit
Human Resource Management
  • HR Building Activities
  • Psychometric Testing
  • Management Games (Role Play, In Basket Exercises, HR Quiz Bizz)
  • Interview Process (Video Recording & Evaluation )
  • Career Counseling
  • Open HR Forum
Prerequisites:
For all MBA, PGDM &BBA Students
Course Fees:
For Students: Rs. 8,000/-
For Industry sponsored candidates: Rs. 10,000/-